Chris Battis architects AI systems for global brands. He writes about what works and what doesn't.
Jun 15, 2026
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3 min read
Same prompt. Same model. Different context. Different output.
Jun 11, 2026
Both bets felt right at the time.
May 19, 2026
Three behaviors that separate Operators from Experimenters.
Apr 10, 2026
5 min read
It's not a better prompt. It's the structure that comes before it.
Apr 1, 2026
4 min read
The before/after that changes everything about how you use AI.
Mar 25, 2026
The mistakes don't look like mistakes. That's the problem.
Mar 17, 2026
It's not the prompt. It's what came before it.
